communication designer or some shit :0
dal cheeni
gspoke
diversity type project
bharat jodo yatra
alive & well
52 north
bblunt
free school zine
desi minimals
BBlunt
DELHI NCR 2024
VISUAL IDENTITY
PACKAGING DESIGN
DESIGN TEAMNishtha Bhalla
Tanveer Karan Singh
Bhavya Pandit
Arindam Paul
Ankush Mukherjee
Karthik Anand
Saieb Nazir
CLIENT TEAMDeeba Abidi
Vipul Jain
Akarsh Mittal
Pro-hair, all care
BBlunt has been a household hair-care name in India since the early 2000s, synonymous with salon-grade expertise and trendsetting styling. Following its acquisition by Honasa Consumer, the brand has evolved — but its DNA has remained the same.
They approached us in 2024, for the launch of their new salon-grade sub-brand, BBlunt Professionnel, with a goal to build a brand that doesn’t just look premium — but embodies the science-backed formulations that set it apart, while appealing to salon owners in India.
Keratin structures became our building blocks for the visual exercise, a nod to the deep research and precision that power every product available in their Keraplex Pro™ range. But expertise doesn’t have to be clinical — so we balanced it with a unique, premium, holographic colour palette that was a complete departure from category codes and immediately stood out on the shelf.
They approached us in 2024, for the launch of their new salon-grade sub-brand, BBlunt Professionnel, with a goal to build a brand that doesn’t just look premium — but embodies the science-backed formulations that set it apart, while appealing to salon owners in India.
Keratin structures became our building blocks for the visual exercise, a nod to the deep research and precision that power every product available in their Keraplex Pro™ range. But expertise doesn’t have to be clinical — so we balanced it with a unique, premium, holographic colour palette that was a complete departure from category codes and immediately stood out on the shelf.
We know that BBlunt Professionnel speaks directly to its audience: stylists who demand performance and consumers who won’t settle for less. Every detail, from the typography to the packaging finishes, was designed to communicate authority without overwhelming with complexity. The result? A brand that not only stands out on the salon shelf but also resonates with professionals who understand that good hair starts with good science.