communication designer or some shit :0
dal cheeni
gspoke
diversity type project
bharat jodo yatra
alive & well
52 north
bblunt
free school zine
desi minimals
52 North
DELHI NCR 2024
VISUAL IDENTITY
DESIGN TEAMNishtha Bhalla
Tanveer Karan Singh
Bhavya Pandit
Arindam Paul
Ankush Mukherjee
Karthik Anand
Bhavya Pandit
Jatin Gidwani
Anish Verma
CLIENT TEAMJasmehar Singh
Mani Singh
Ramnick Kaur
Real Real Estate
The real estate industry in India was long due for a shake-up. In a market dominated by legacy players and plagued with consumer mistrust, the brand needed to establish a differentiated position - one that would resonate with India’s new generation of discerning, culture-conscious buyers while still evoking the trust and credibility associated with premium realty.
Enter: 52 North Realty - a luxury challenger brand built on empathy, balance, and a reimagined approach to real estate. Instead of leaning on heritage or sales figures, 52 North positions itself around the customer, transforming the buying journey from stressful and opaque to effortless, transparent, and lifestyle-driven.
Enter: 52 North Realty - a luxury challenger brand built on empathy, balance, and a reimagined approach to real estate. Instead of leaning on heritage or sales figures, 52 North positions itself around the customer, transforming the buying journey from stressful and opaque to effortless, transparent, and lifestyle-driven.
The visual identity became the first articulation of this promise.
Drawing from cues of premium global houses - brands that the target audience already engages with daily, from fashion to hospitality - 52 North was designed to feel immediately familiar in its sophistication. Think clean geometry, elegant typography, and restrained colour choices, layered with elements of balance and Vastu - grids, symmetry, and directional motifs - that quietly ground the brand in cultural authenticity.
The result? A brand that not only reflects aspiration and prestige, but resonates on a deeper, more personal level with Indian buyers who seek harmony and trust in their homes.