অরিন্দম
paul arindam
is based in london,
looking for work.
BEHANCE /
Dal cheeni
Gspoke
Diversity type project
Bharat jodo yatra
Alive & well
52 north
Bblunt
Free school zine
Desi minimals (soon)
SWVL
DUBAI 2020
MOTION DESIGN
VIDEO EDITING
DESIGN TEAM Karthik Anand
Arindam Paul
Ankush Mukherjee
CLIENT TEAM9Works Agency
SWVL
11 Languages across 10 Countries, hundreds of videos, 1000+ hours of motion design and Express Centers activation to complete the overhaul of the experience of driver-partners with Swvl. We reimagined and designed the partner training and interactions with Swvl at every touch-point.
Swvl, is a Dubai-based provider of tech-enabled mass transit solutions, offering intercity, intracity, B2B and B2G transportation products and services. Swvl operates in 135 cities in 20 countries across Latin America, Europe, Africa and Asia. We designed and produced content for all the regions and languages making the content accessible for every region.
For any aggregator and product-led business, the most important part is to train their partners/supply to use their product/app to cater to the demand generated on the platform. No ride could be completed without these partners who are the on-ground business representative and are critical to the success of every requested ride.
To train these partners/supply on the platform we need to address the following questions in the most intuitive and comprehensive way as they are usually not the most tech-savvy and inexperienced with product/app-based businesses.
Swvl, is a Dubai-based provider of tech-enabled mass transit solutions, offering intercity, intracity, B2B and B2G transportation products and services. Swvl operates in 135 cities in 20 countries across Latin America, Europe, Africa and Asia. We designed and produced content for all the regions and languages making the content accessible for every region.
For any aggregator and product-led business, the most important part is to train their partners/supply to use their product/app to cater to the demand generated on the platform. No ride could be completed without these partners who are the on-ground business representative and are critical to the success of every requested ride.
To train these partners/supply on the platform we need to address the following questions in the most intuitive and comprehensive way as they are usually not the most tech-savvy and inexperienced with product/app-based businesses.
We added motion as an element to their brand identity system and used it to design their comms and training modules for Swvl Captains. We figured with the Swvl Operations Team that one solution to solve for all these problems around product education would be the use of effective training modules with crisp and retainable nuggets of information with motion design and app walk-throughs.
We did not stop at the in-app experience of Swvl captains and went on to design and activate the Express Centers for the driver-partners to complete the new experience with the brand.
These creative initiatives showed a positive impact. The training was made remote-friendly and created a repository which is accessible to the drivers to access at all times and can be referred to whenever they need help.
This also helped us reduce contact rates at support centers which eventually reduced the support cost.
The initiatives also helped in a faster roll-out of new products and features as in-person training is no longer required.
Break Creative
MUMBAI 2022
MOTION DESIGN
VIDEO EDITING
DESIGN TEAM Karthik Anand
Arindam Paul
CLIENT TEAMBreak Creative
Tanla &
Servicenow
These two videos were created by us for the clients of Break Creative Agency, a marketing agency based out of Mumbai, India.
The first video is for Tanla, a cloud communications provider enabling businesses to communicate with their customers and intended recipients. It is headquartered in Hyderabad, India. It is a global A2P(application to person) messaging platform provider.
The video captures an interview with the Tanla CTO as he enlightens us on the importance of telecommunications & the important role the company plays in creating telecommunications effective for their customers.
The video is a recap of the company’s work and everything they achieved and organised in the year 2022, ranging from different events to learning workshops and more.
The first one is purely a work revolving video editing and the second one has a certain amount of motion design in it as well.
Film
KOLKATA 2019
VIDEO EDITING
SOUND DESIGN
TEAM Karthik Anand
Arindam Paul
Rajdeep Saha
Shreya Saraf
Arjama Bandopadhyay
Hole
This is a film I made during my time at university a few years ago. This is one of my first experiences with video editing and sound design. I shared this experience with some of my friends and classmates.
The film is animated in 3D in Autodesk Maya for the most part and edited in Adobe premiere pro. I was responsible for editing the video and integrating the audio into it.
The plot of the film is very simple. Its about this man who is working inside a man-hole, he eventually comes out and forgets to put the cover over the man-hole.
After this, a blind character walks in and is aware of his surroundings, more than the other characters in the film, he comies close to the man-hole, and taps his stick to locate the hole, after which, he manages to locate the cover as well, which he pushes with the stick to put it back on the hole & leaves.
The unmindful character who was working in the man-hole comes back and finds the man-hole covered, is confused.